Approach

Our team’s goal was to create a cohesive event brand that honored Bolivian culture while communicating hope, strength, and community. We wanted the bright colors and patterns to reflect those of traditional Bolivian dance garments (Read more about the logo and brand in the slideshow at the bottom). My role in this group, in addition to helping establish the main brand, was to help design the posters placed outside of the event, the photo backdrops, email design, potential website design mockups, and the animation of their new logomark.

Although the branding was initially created solely for the fundraiser, the strength and symbolism of the identity prompted discussions with Yapay Bolivia’s board. After review, the organization approved the flower logo and visual system as its official brand identity, extending its use beyond the event. So much effort and symbolism were put into the creation of the logo and how it is presented, and it is truly an honor to get to see it used and cherished by so many people.

Check out the new branding on their website here!